Anyone can record an interview by phone using very inexpensive equipment. Here in the use I would recommend you buy a simple microphone that you can pick up at an electronics store like RadioShack.
If you have a computer, you can plug that microphone into your computer’s microphone jack.
Next you look for inexpensive or free software where you just click the play button on your software and you start talking in to your microphone on your computer.
If you’re a practitioner and have expertise you can talk your audio products into the microphone without doing an interview with another person.
And once it’s done, you can save that recording as a digital mp3 file or a wav file.
Then save that file to a folder on your computer. If you choose to you can do some simple editing to the audio file. Once you edit and saved the recorded audio, you now have an audio information product.
You now have valuable information that you own. You have taken ideas and maybe case studies and experience and you’ve captured it forever.
You have got that expertise into an audio recording which can serve you very well.
You can use this recording as a free download to educate potential prospects. You can put the recording on a CD or have it transcribed into a word for word transcript.
Or this expertise can be sold and distributed without actually having to be there or to deliver it face to face or one on one.
Recorded audio is the most powerful marketing took known to man.